Design and Illustration Work
Selected projects and the stories behind them
Brand | Campaign | Illustration | Charity | Fundraising
CAFOD World Gifts Charity Illustrations
CAFOD’s World Gifts needed a suite of illustrations to match their refreshed brand identity and help them market their increased range of charity gifts. Working closely with the team, I brought each gift to life with a fresh, cohesive approach: warm, human, and built around uplifting storytelling. Over 80 illustrations, with a consistent personality that felt true to CAFOD’s values and inviting to supporters.
The Christmas following the relaunch was record-breaking.
Brand | Illustration | Climate | Large Format | Environmental Consultancy
JBA 30 Year Anniversary Illustration
JBA Consulting have spent thirty years working with water. Flood risk, drainage, climate adaptation, coastal resilience. And their anniversary needed an illustration that could celebrate all of that in a single piece.
Five concepts. One winner. An A0 landscape packed with thirty years of achievement, five landmasses, and hidden in-jokes. Plus illustrations for videos and online materials created for the celebration.
Packaging | Design | Illustration | Consumer Goods | Education | Nature
Gardening for Kids Packaging
Gardening for Kids makes grow-your-own kits for children and beginner gardeners. Their packaging had warmth and charm, but needed an upgrade to power their move into retail. The first brief was a Christmas tree kit, and it came with a creative question: evolution or revolution from the existing designs. We made a significant change in direction and have been playing it out across the range ever since.
The range now runs to 33 packs, including Herby Heads, microgreens that grow like hair, and several products have been shortlisted for Gift of the Year.
Brand | Illustration | Charity | Animation | Fundraising
Great Ormond Street Hospital Brand Illustrations
Great Ormond Street Hospital & Charity came to me in 2018 to take the drawing style in the logo and build a full illustration library in the same spirit. Over 150 illustrated objects, people, and concepts later, that original style remains the consistent visual thread running through the brand, across hospital communications, the charity website, videos, campaigns, and fundraising appeals – including Build It, Beat It, their biggest fundraiser ever.
Design | Branding | Illustration | Education | Charity | Science
Salters’ Institute Science Club Brand & Illustrations
The Salters’ Institute needed a brand, a learning platform UI, and three years of illustration content for Choose Chemistry, their online chemistry club for 11 to 14-year-olds. Rather than managing multiple suppliers across those disciplines, they worked with me on everything.
We started with a full branding project, and once that and the platform were sorted, I created multiple illustrations for the 36 monthly chemistry themes, covering everything from sports and emotions to the environment and art.
Design | Illustration | Branding | Public Sector | Local Government.
Thame Town Council Design, Illustration & Branding
Thame Town Council has been a client since 2014. Over a decade, the work has covered a lot of ground: campaign materials, event branding, walking maps, merchandise, calendars, town signage, and infographics. A visual language for the town was built gradually over the years of working together.
And it’s extra special when it’s your home town.
Brand | Campaign | Illustration | Local Government | Health & Fitness
Active Essex Sport Illustrations
Active Essex had a mission to get Essex moving. Not just people already into exercise, but everyone in the county, regardless of age, ability, or starting point. Building a visual language for that brief meant thinking hard about what people look like across a whole county: different ages, abilities, backgrounds, and reasons for moving.
The core library features over 75 illustrations, including characters, scenes, and a map of Essex that places it all in geographic context. Since then, we’ve built specialist sets for children and young people, older people, mental health, and specific Active Essex programmes.
Design | Illustration | Layout | Charity | Reports
Just Finance Foundation Impact Report
JFF needed an Impact Report that felt warm and visually confident, on a charity budget. Working with an existing illustration library rather than starting from scratch, I recoloured, reshaped, and recombined assets in Illustrator and InDesign until they felt ownable rather than off-the-shelf. Twenty-four pages that look like they cost considerably more than they did.
Illustration | Brand | Campaign | Charity
Brand illustrations for ShowerBox
ShowerBox provides free shower facilities for people experiencing homelessness. Stock photography wasn’t appropriate, and photographing service users raised real safeguarding questions. Illustration was the answer. A textured line drawing style, bold brand colours, 11 portraits, eight key objects, and maps of three locations. Visuals that can tell the organisation’s story honestly, without compromising the people at the heart of it.
Design | Illustration | Education | Schools
Oxplore Schools Resources
Oxplore is a University of Oxford outreach project for primary and secondary pupils. The website had an established brand, but the school’s team needed something that could work in a classroom, a full illustration framework, a hand-drawn custom typeface, and five years’ worth of resources covering everything from medicine to the French Revolution.
A space-themed escape room set aboard a spaceship. A board game. Workbooks, posters, cards. New subject, new format, new problem to solve, every time.
Design | Illustration | Education | Charity | Schools
PSHE Association Schools Resources
The first brief from the PSHE team was a set of illustrations for drug and alcohol resources aimed at pupils with special educational needs. Over two years, this grew into full document design across lesson plans and resource packs covering consent, identity, online safety, family structures, and a joint project with the NSPCC on inappropriate touching and consent for children with learning difficulties. Work that required care, instinct, and a lot of trust on both sides.
And there’s more…
About me
I’m a UK-based designer and illustrator who works with charities, the public sector, educators, and purpose-led businesses. I create thoughtful campaigns, packaging, educational resources, reports, infographics, illustration suites, and more, helping teams communicate, tell their stories, and make a meaningful impact.
Let’s work together
If you’ve got a project that needs clear, human-centred design, illustration, branding or a combo of all three, I’d love to work with you.
