Brand | Campaign | Illustration | Charity | Fundraising
CAFOD World Gifts Charity Illustrations
CAFOD’s World Gifts is a range of virtual charity gifts, letting supporters buy anything from a goat to clean water as a gift for someone they love. The range had an existing illustration style, but the brand had been refreshed and the audience ambitions had grown. The illustrations needed to grow with them.
The style development started with two sample illustrations. A lot of the early conversation was about how much of the previous style to carry through. The original work had an artistic, watercolour quality, and stripping that out entirely would have felt like a break rather than an evolution. We kept some texture and carried across details like the tree shapes, so the new work felt connected to what came before while still being distinct.
Each illustration was produced in a large, square format with a shaped edge, giving the range a consistent and ownable look across the website and print. The final files were grouped and layered so CAFOD’s in-house design team could work with them directly, removing backgrounds or isolating elements when producing brochures, web and social content.
Over 80 illustrations across the full range. The relationship has continued every year since, expanding the library and developing new products, including cards, nativity items, and merchandise.
“I just wanted to share some news about a meeting we had with the team yesterday. They presented to us how well World Gifts have done, and it has been incredible! It has broken many records in many areas. They spelt out that this response can only be attributed to the illustrations and rebrand.”
World Gifts
Previous project
Next project
Let’s work together.
If you’ve got a project that needs clear, human-centred design, illustration, branding or a combo of all three, I’d love to work with you.