Design and Illustration for
Packaging & Branded Materials

When your brand lives in the real world, on shelves, in hands, through the post. How it looks and feels matters.

I work with ethical brands and purpose-led organisations to design packaging and branded materials that are clear, characterful and grounded in your values. Whether it’s a retail product, a campaign kit, or a promotional item, I help you create pieces that feel thoughtful, useful and unmistakably yours.

What I Offer

Illustrated Packaging Design

I combine illustration with smart layout and structure to create packaging that feels crafted, human and story-led, ideal for natural, family-friendly or wellness-focused products.

Branded Merchandise and Kits

From tote bags and postcards to supporter packs and educational kits, I design merch that connects with your audience and extends your brand beyond the screen.

Packaging Add-Ons

Beyond the pack itself, I design supporting pieces, such as swing tags, wraps, instruction cards, or inserts. The extras that make the experience feel considered and complete.

Design for Multi-Product Ranges

Whether it’s a set of herbal teas, kids’ kits, or wellness products, I help build visual systems that flex across a range without losing their identity or getting too busy.

Print and Material Guidance

I collaborate with you and your print suppliers to make sure design choices support your sustainability goals, without compromising on clarity or quality.

My approach is rooted in clarity, curiosity, and care. I know how hard it is to balance standing out with staying true to your values. Whether you’re launching a new line or refreshing your merchandise, I create visuals that reflect your purpose and connect with the people who matter, online, in-store, and everywhere your brand appears.

See my full portfolio
Sam Osborne – creative studio founder specialising in illustration and design for ethical brands and charities

Let’s work together.
If you’ve got a project that needs clear, human-centred illustration, design, branding or a combo of all three, I’d love to work with you.

Get In Touch