Over the years, I’ve realised that the best projects don’t just come down to budget or timelines. They come down to fit.
The organisations I work best with tend to share something. It’s not just that they’re charities, B-Corps, arts organisations or education teams. It’s more about intent. Energy. A desire to do things properly and to do them well.
They tend to be:
- Change-makers.
- Storytellers.
- Good doers.
- Educators.
- Movement builders.
- Campaigners.
- Policy shapers.
- Solution seekers.
- Hopeful realists.
- Big-hearted brands.
- Optimists with a plan.
- People rolling up their sleeves and getting on with it.
In practical terms, that usually means charities and non-profits, ethical brands and B-Corps, arts and cultural organisations, and education institutions. Teams working hard for people, place and planet. Organisations driven by purpose, not just profit.
What they often need isn’t just design. It’s a visual communication partner. Someone who can think strategically as well as creatively, and shape how ideas are expressed, not just how they look.
Someone who can challenge a brief when it isn’t clear. Someone who understands scrutiny and stakeholder pressure. Someone who knows when to simplify and when to amplify. Someone who can turn that change-making energy into design that moves people to act.
Good design partnership involves shared responsibility for the outcome. Clear thinking. Honest conversations. Mutual trust.
When that partnership works, the results feel different. The work is clearer. The message lands. The organisation feels confident putting it into the world.
That’s the role I tend to play, a visual communication strategy partner (if you want to give it a business-card-breaking title!) as much as an illustrator or designer.
If you recognise yourself somewhere in that list, there’s a good chance we’d work well together.
Let’s discuss how I can help with your next project. Get in touch. I’d love to help you share your message with clarity, confidence, and impact
