UK-based designer and illustrator

I have over 22 years’ experience, including 15 running my own studio, working with charities, B-Corps, arts, education and ethical organisations who want their work to be clear, confident and credible.

I work as a visual communication partner, helping purpose-led organisations shape how their ideas are expressed, understood and acted on. I’m drawn to work that has substance. I like untangling complicated concepts, spotting what really matters, and finding ways to communicate it simply.

The aim is to help organisations communicate with confidence, build trust with their audiences, and create work that genuinely supports their mission.

If you work hard to create a better world, educate people or improve life for others, then I’d love to use my skills to help you do that.

Selected Clients

The Children’s SocietyCAFOD World GiftsGreat Ormond Street HospitalSave The ChildrenThe Ethical Property CompanyGlobal’s Make Some NoisePSHE AssociationAdobeOxford UniversityThe Design MuseumClassic FMThe Salters’ InstituteEarthKind HaircareActive EssexPenguin Random HouseOxford University PressWI Life MagazineBulletin MagazineHayhouse PublishingJBA ConsultingShower BoxThe Linking Network

Working together

Here’s what you can expect when we team up.

Expertise

I have over two decades of experience, and I’m not afraid to use it. I bring clarity, creative direction, and problem-solving skills that help projects succeed.

Collaboration

I see projects as partnerships. You know your audience and your goals. I know how to help you reach them through strong, effective communication design.

Play

Serious about the work, not always serious in tone. I believe creativity works best when it’s fun, open, and full of energy – even when the topic is serious.

Straight-talking

You’ll get honest feedback, clear thinking, and practical solutions. No fluff. No fence-sitting. My focus is always on what helps the project succeed.

Thoughtfulness

I take time to fully understand your project. You can trust that everything has been thought through and considered with your audience, goals, and values in mind.

Reliability

No chasing. No chaos. Just a trusted partner who delivers what they say they will, on time and on brief, with care and attention.

When you work with me, you get:
• a process that untangles what’s fuzzy.
• a design system that saves time and reduces stress.
• consistency that makes every piece of communication effective and easy to produce.
• a calm, clear partner who’ll tell you when something won’t work and why.
• visuals that feel like your organisation, not just look like it.

Project structure

My projects are structured to prioritise thinking before making.

By spending time upfront clarifying goals, audience, and visual direction, we create a strong foundation that makes everything that follows smoother, faster, and more effective.

Clarity & Strategy

Discovery conversations and workshops to clarify your goals, target audience, and key messages, then start shaping your strategy.

Concept Development

Translating strategy into first creative directions: roughs, moodboards, draft visuals. Exploring what fits you and connects with your audience.

Execution & Production

Full production of illustration and design assets, with space for feedback and revisions. The stage where the strategy and vision come to life.

Delivery & Rollout

Final files, guidelines, and practical advice, so you can use your designs clearly and consistently wherever you need them.

This structure isn’t about adding steps for the sake of it. It reflects how good work actually happens.

By separating thinking from making, decisions are made once and applied well, rather than revisited repeatedly. This keeps projects focused, avoids unnecessary revisions, and makes the work easier to manage over time.

Outside of work

When I’m not designing, I like to cook, get outdoors, potter in my garden, clock up the kilometres on my stationary bike, lift heavy weights at the gym, visit an art gallery or go and see a gig, the louder and more guitary the better. I try to get to a couple of rugby matches and some motorsport during the year and love a pub quiz.

In many ways, I was born in the wrong era – I love and am influenced by second-hand books, mid-century ceramics, and 1970s interior design. I often watch old sci-fi movies while I work; Destination Moon is one of my favourites. Look it up, you’ll love it!